Rethinking Direct Mail in the Digital Age: Standing out in a noisy digital world with proven, personal connections.
In a world flooded with emails, social posts, and online ads, direct mail stands out more than ever. Tangible, trusted, and highly personal, it remains one of the most effective ways to connect with donors. In this session, we’ll explore why direct mail continues to deliver strong results in today’s digital landscape, and how you can make it work even harder by pairing it with simple, targeted digital ads. You’ll leave with practical ideas and more confidence to create campaigns that reach donors and inspire deeper engagement.
Please also bring a sample of your direct mail pieces to share with the group!
Speaker:
Jeffery James, Creative Director and Principal
Spire2 Communications, Inc.
Jeffery James is the founder of Spire2, a marketing and communications firm that helps nonprofits grow their impact through innovative, donor-focused strategies. With over 35 years of experience in branding, direct mail fundraising and integrated campaigns, he has helped nonprofits engage supporters more meaningfully and raise millions. Jeffery is known for making complex marketing tools accessible for any size team. He is passionate about equipping nonprofit leaders with practical strategies that inspire generosity and advance their mission.
Registration is open until October 14, 2025
PENDING APPROVAL for CFRE Credit - Full participation in this session may be applicable for 1.25 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification.
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