Program Description:
Annual Fund mailings require process and planning. Join fellow professionals and share samples of what you like (and what you don't!). Learn from two fundraising experts that have helped many organizations increase their annual fund year over year!
The Process-Driven Annual Fund
If you are looking for a blueprint for annual fund success, this presentation is for you. Join Ron and Sue Rescigno as they guide you through the necessary steps it takes to create a comprehensive annual fund program that provides its donors and prospects with a continuous flow of communication throughout any given year. They will provide you with the tools you need to implement a revenue-generating machine for your annual fund.
You will learn how the process the Rescigno’s have developed, when followed, results in a thriving annual fund that includes more new donors, better donor retention, and more major gift prospects than ever before.
- You will learn “a new way” to think about and approach the annual fund.
- You’ll discover how the end result of a successful annual fund is deeper trust and more dollars and donors!
- You will learn how the annual fund is a key component to building a solid fundraising program.
- You will walk away with ideas that you can use immediately to improve your annual fund program.
The Swap
To participate in the materials swap, please bring a copy of any letters or materials (that you do not want returned), with the address/personal information blocked out. Materials will have a designated space to share and look for things you like and to find new inspiration! Thanks in advance for sharing!
8:30 - 8:45 a.m. - Networking and Annual Fund Appeal & Materials Swap
8:45 – 10:30 a.m. Program and Q&A Session
Meet Our Presenters:
Ron & Sue Rescigno, Rescigno’s Fundraising Professionals
Ron and Sue have spent over 30 years working with non-profits nationwide helping them create and improve their fundraising programs. They believe the annual fund is the foundation of any comprehensive development program and they have created a process to strategically build the annual fund so that it runs like a well-oiled machine.
The Rescigno’s team have helped thousands of non-profits raise over $100 Million for their missions by putting the process they have developed into place. They are thought leaders for fundraising professionals who seek new and creative ways of appealing to their constituents.
In February of 2021, Ron’s book, The Process-Driven Annual Fund was published. The book explains how the process he and Sue have developed, when followed, results in a thriving annual fund that includes more new donors, better donor retention, and more major gift prospects than ever before.
A few previous speaking engagements:
- AFP- Association of Fundraising Professionals
- NCDC – National Catholic Development Conference
- ALDE – Association of Lutheran Development Executives
- CASE – Council for the Advancement and Support of Education
- IRDC – Illinois Resource Development Conference
- NAYDO – North American YMCA Development Organization
- ENGAGE – Arizona Non-Profit Conference
Many thanks to the Oak Brook Park District for partnering with WSPN for use of their meeting space!
